Week 4 Thursday Feb 28 2008

(Hand in project, if you have not already done so)

Today you will be given a worksheet on 'Motivational Theory'. ~Remember the notes from yesterday. ~

When you finish, show me the completed sheet for completion marks. ~

Next you are to test your knowledge of demographics and target markets:

List Two or Three products that the following demographic groups would be the target market.

Age: (see pages 52-53) for the 7 categories
Baby Boomers
Males
Females
Upper Income,
Middle income,
Low income
Urban
Suburban
Rural
Pick 2 ethnicity's and an example of a product ~that would target each one.

When you finish, please print your work and hand it in.

Pick up worksheet on 'The Buying Decision'

CHAPTER 2 TEST on MONDAY!!

Week 4 Monday Feb 25 2008

 
Go to http://www.worldofmarketing.nelson.com/studactivities_ch02_04.html~and complete the E-ACTIVITY
IMPORTANT: This is the link to the Surrey Census Data from 1996. You will need to go to:
Population Page #1 & Income and Work to get the info you need for the chart DUE TOMORROW
http://ceps.statcan.ca/english/Profil/Details/details1.cfm?SEARCH=BEGINS&ID=12748&PSGC=59&SGC=5915004&DataType=1&LANG=E&Province=59&PlaceName=surrey&CMA=933&CSDNAME=Surrey&A=&TypeNameE=City


HOMEWORK: Market Research Projects are DUE THURDAY!!!

Week 3 Tue Feb 19 2008

Commercial Day
Powerpoint presentation on Product Life Cycles (a copy will be on the shared drive,classes, mrsouthwell)
You will have some time to work on your projects. ~

--
Posted By Mr. Southwell to Marketing at 2/18/2008 07:48:00 PM

Commercial Day
Powerpoint presentation on Product Life Cycles (a copy will be on the shared drive,classes, mrsouthwell)
You will have some time to work on your projects. ~

 

Week 3 Mon Feb 18 2008

Chapter 1 Test

Time to work on  your Failed/Sucessful Icons Projects

Week 1 Fri Feb 15 2008

Commercial Day (since we didn't have it yesterday)

Today we are going to talk about  Advertising Icons.  You will get a new assignment on advertising icons success and failures.  

TEST ON MONDAY!!

Week 2 Thur Feb 14 2008

HAPPY VALENTINES DAY!!!

Hello, sorry I am not in class today, unfortunately, I am in a meeting.  Your first test is coming up this Monday, so today we will start to review.

First, complete questions 1,2,7,8
next,move onto the practice quiz below.  
Practice quiz @: http://www.worldofmarketing.nelson.com/quizzes/chapter_1_self-quiz.htm

Here is a list of the major topics on the test.  
Marketing Definition
Goods and Services (Raw materials, consumer good, finished good etc) NOTES
Supply and Demand NOTES
Evolution of Marketing (4 phases) NOTES
Marketing focus (regional, national, international, brand, distribution) NOTES
Marketing activities (10 of them)
4 P's
Push and Pull NOTES
Sec 1.5
HOMEWORK: Study TEST MONDAY
Practice quiz @: http://www.worldofmarketing.nelson.com/quizzes/chapter_1_self-quiz.htm

Week 2 Wed Feb 13 2008

Current Events (food prices, Shredders)

Notes and Read: PUSH and PULL strategies (Read pgs 26-28)
Discussion on 'Fads'
Read "Pet Rock" hand out.

HOMEWORK: Answer the following questions after reading about Pet Rocks

1. How was Mr. Dahl able to turn his "Pet Rock" idea into a million dollar company?
2. Why do you think his idea worked?
Go to this link http://www.answers.com/topic/fads-and-trends~look at three different fad and then answer questions #3.
3. Name and briefly describe your three fads
4. a) Why do you think fads happen?
b) How would marketing a fad be different that marketing a long term product?
CHAPTER 1 TEST ON MONDAY !!

Week 2 Tue Feb 12 2008

Commercial Day

Today you have the class to finish the last two on line assignments
 
If you are finished please see me for (We need your help with the school store)

Week 2 Mon Feb 11 2008

Notes on the 4 P's (VERY IMPORTANT)

Time to finish Non-Profit activity from yesterday, DUE TODAY!
Discussion on School Store. ~

Activity: ~Complete the following on-line activity on the 4 P's However, you can compare and two similar companies. ~
http://www.worldofmarketing.nelson.com/studactivities_ch01_02.html

Week 1 Fri Feb 8 2008

Notes on the 'Evolution of Marketing' and 'Marketing and the Organization'
Read pg 18 on Non Profit and Not for Profit Companies.
Activity: Complete the following online activity DUE MONDAY
http://www.worldofmarketing.nelson.com/studactivities_ch01_01.html

Hand in Jones Soda Assignment

Week 1 Thur Feb 7 2008

Read pg. 8-10 in the textbook 'marketing concept' and 'supply and demand'.

Play Lemonade Tycoon as an example of supply and demand.

http://www.gamehouse.com/gamedetails/?game=LemonadeTy

Week 1 Wed Feb 6 2008

Review Yesterday's Material

Read pg. 8-10 in the textbook 'marketing concept' and 'supply and demand'

You will have time to finish the work from yesterday (Jones Soda) and hand it in. DUE Thursday at end of class!

Week 1 Tue Feb 5 2008

Today we will be talking about goods and services. We will look at the different stages of production and learn what different types of goods there are (pgs. 3-7 in your textbook).

What did you eat for breakfast discussion?

Worksheet: Chapter 1 What is Marketing?

Activity: When you finish the worksheet, read pgs 2 and 3 on Jones soda. When you are finished, go to their website http://www.jonessoda.com/ and then go to http://www.pepsi.com/home.php You are to then create a chart comparing the two websites highlighting the strengths weaknesses of each. This will be out of 10 marks so make sure that you come up with more than one strength or weakness. Please complete this task on the computer and e-mail it to southwell_j@sd36.bc.ca when you have finished.

HOMEWORK: If you do not finish in class, please finish for homework for Thursday

Week 1 Monday Feb 4 2008

Welcome to Marketing 11/12.

You should have filled out an information sheet and picked up a course outline.

***Remember to check the website if you are ever late or away.****

N.B. If you are away and need to get hold of me or you just have a question, feel free to email me at: southwell_j@sd36.bc.ca

Advanced Students: Fill in "What is Marketing" worksheet

HOMEWORK: Careers in Marketing. Research 2 different careers in marketing, Please Finish and E-mail it to my by Wednesday