Review

* = not in the textbook

Chapter 3

profit
free market
perfect competition
monopoly
oligopy
private property
public property
R & D (research and development)
direct competition
indirect competion
customer loyalty (card)
production cost
Top of the mind
Service base
Product base
value added service
market share
* communism
market segment
landed cost
category killer

Chapter 4

market research
hard data
primary data
secondary data
periodicals
consultants
quantitative research
qualitative research
test marketing
closed ended questions
open ended questions
random sampling
media reasearch
consumer tracking devices
*how store design increases sales
*how store desing decreases shrinkage
*shrinkage
Mean
Mode
Median
* Placelessness
* Elsewhereness
* staples

Chapter 5

feasibility study
invention
innovation
8 stages of product development
utility
form utility (material, sent,flavour, colour, design, packaging)
information utility
place utility
time utility
possession utility
product mappint
marketing oppourtinity analysis
cost benefit analysis
ergonomics
* GATT
* WTO
* Subsidies
* Hyperinflation
* Tween
* Age Compression
* Word of mouth marketing (idea virus)
* commercial real estate
* residential real estate
(*) Slogan
(*) Jingle
* Knock off

Be able to: identify marketing strategies, why some products fail, benefits and disadvantages of a free market, benefits of competition. identify target markets, and be able to recognize good and bad marketing techniques

June 4 2007

Go to the following link and answer the following questions.  

http://www.virgin.com/home.aspx

1.  What is the product mix for the Virgin brand?  
2.  What challenges would such a diverse product mix present for the people in charge of marketing?
3. Go to the About Virgin Link: write a brief overview of the Virgin company?
4.  What type of person is Richard Branson, what are his characteristics, and do you think that his personality has contributed to his success? Explain.
5. Explore the virgin website.  What are 5 things that you find interesting?
6. On a scale of 1-10 how would you rate the Virgin website? EXPLAIN.  

"Be the change you want to see in the world." ... Mahatma Gandhi

Jason Southwell
Frank Hurt Secondary
604-590-1311

Friday May 30 2008

Today we will finish the video on Global Economics.  Next answer the following questions and hand them in.  

1. What are the WTF, IMF and GATT?
2. What were they set up to do?
3. Given that there are fewer big companies and more and more are going international, what implications does the IMF, WTO, and GATT have on companies

4.. ~Go on-line and find out what these terms mean.
a) fair trade
b) organic
c) bird friendly coffee
d) fair wage
5. You are in charge of marketing for a major clothing company (like the GAP). ~The company gets caught using child labour (12-14 year olds) and the children have to work 14 hours a day 6 days a week with only two 10 minute breaks. ~In addition, they only get paid $1.00 U.S./day. ~The news runs a story on your company and it really hurts your company's image. ~Your boss says that it is your job to run damage control, that is, improve the company's image. ~Write a description describing how you would do this. ~
6. ~Keeping marketing in mind, is it ever to a company's advantage to pay more for labour or resources (paying a working wage)? Why or Why not? USE EXAMPLES.

May 22 2008

Today we are going to look at complaints in advertising. We have already seen a number of Banned commercials in class.
(Finish and hand
First, go to the following link of the 10 most controversial ads of 2006.
http://news.bbc.co.uk/2/hi/uk_news/magazine/6640005.stm

1. Do you find any of these advertisements controversial/offensive? Which ones?

Now go to youtube and look up 'banned commercials http://www.youtube.com/results?search_query=banned+commercials
2. Is it ever beneficial for a company to produce an advertisement that offends people or an advertisement that may get banned? EXPLAINM

Now go to this site and read about Mentos and Diet Coke http://www.tutor2u.net/newsmanager/templates/?a=1949&z=69

Go to Youtube and look for other mentos/diet coke video's http://www.youtube.com/results?search_query=Coke+Mentos

3. Do you think that Coke is using the Mentos 'reaction' as a marketing advantage, or is it a disadvantage? Explain your answer.

4. Go to the following link and read some product reviews.
a) How can product reviews be beneficial and negative to products
b) Now think of a product that you have recently purchased or used and write your own descriptive review on it.  

May 13 2008

Watch Video "Buying into Sexy"

After the video, answer the following questions

1. What is a Tween?

2. What is "Age Compression?

3. Do you think that Demand for products always exists, or can marketers create Demand? Explain

4.  Do you think that 'sexy' ad improve or hurt the overall image of women? Explain

Next try the practice test @ the link below
http://www.worldofmarketing.nelson.com/quizzes/chapter_5_self-quiz.htm

Next answer questions 1-4 on page 200 and show it to Mr. Southwell for marks

May 8 2008

Commercial Day

First, Finish Yesterdays work and hand in. ~

Today we will be getting close to the end on Chapter 5 and you know what that means, there's a test around the corner. The TEST will be on THURSDAY!
PART 1
Today there will be some reading and questions.
Start by reading 'Product Mapping' on pgs 191 - 193 in your textbook.
1. Define Product mapping in your own words.
2. Look at Figure 5.26 on page 193. This is an example of a product mapping chart. You are to create your own chart (ON THE COMPUTER) using the following Information:

The TOPIC is Snack Foods

Use the same category rating scales:
messy ---------------------------- easy to eat
unhealthy/fattening -------------- healthy/lowfat
boring/traditional ---------------- fun/interesting flavours
expensive ----------------------- inexpensive

The snack foods that you are to put on the chart are:
pudding (chocolate, vanilla, etc)
cut up veggies
fruit (apples, bananas, etc)b
granola bars (and similar products)
cheese snacks (handi snacks, cheese strings etc)
crackers (saltine, ritz, etc)
chips (tortilla and potato)

3. When you are done, share your results with someone else. Explain how similar or different your chart was.

PART 2
Read 'Marketing Oppourtunity Analysis' on pages 193 - 195
4. What is 'Marketing Oppourtunity Analysis' ?
5. You are to do your own Marketing Oppourtunity Analysis of your own. You can pick any brand of product you would like to complete the MOA or you can use TIDE COLDWATER
Link to TIDE COLDWATER site: http://www.tide.com/en_US/tidecoldwater/index.jsp
You may need to search the internet to answer the following questions
a) List all of the similar brands that compete with Tide Coldwater laundry detergent (or the brand you picked).
b) Now pick out the INDIRECT competition and write them down.
c). Now write down the DIRECT competition.
d) Now that you have an idea of what competition is out there, does Tide Coldwater (or your product/brand) have 'market potential'? Explain.

Part 3
Read 'Benefit Analysis' pages 196-197.
7. What is a cost-benefit analysis? (your own words of course)
Hand in when you are finished.
Due at the end of class on Monday. ~

May 5 2008

Today we are starting product development and we are going to look at some 'strange' new products that are entering the market.
First, you will need to open the Document "NEW PRODUCTS" on the shared drive (go to the shared drive, open classes, Mr. Southwell, and then open the NEW PRODUCTS document)

Then answer the following question on EACH of the 12 products. (answer question 1-4 twelve times)

1. Do you think that this product will sell (is it feasible)?
2. Do you think that this product would have a traditional, niche, fad, or seasonal life cycle?
3. Who would the target market for this product be? (Be specific)
4. How do you think this product would best be marketed (T.V., Radio. Internet, Infomercials etc)

Answer only once, at the end.

5. What are at least 3 things that make a product successful?

Good Luck!

April 29 2008

First finish your 'Failed Products assignment' then move onto the invention/innovation questions below.
Questions:
1. Go to the following link. Click on each of the sidebar links (Your Health, On the Go, etc). For each one, write down if you feel that this is an Invention or an Innovation and WHY.

http://www.time.com/time/2001/inventions/index.html


2. Go to the following link listing some Canadian Inventions and pick THREE (3) 'inventions' and answer questions a,b, and c

http://inventors.about.com/od/cstartinventions/a/Canadian.htm


a) Who is the 'inventor'?
b) What is the invention?
c) Is this actually an invention or an innovation? Why?

Monday April 28th

Chapter 4 test
 
Today we are going to look at some Product failures but to start, we will briefly discuss the most important products ever invented.
Now, here are some quotes from famous people who ended up being totally wrong (funny).
http://www.planetmike.com/jokes/lists/words_of_wisdom.shtml


Failed Products Assignment!
Go to the following link. You will find a document that describes a number of different marketing failures. There is a table of contents (starting on page 7) that shows which failures are covered in the article.
You must pick 3 products from the table of contents and answer the following questions for each product. Answer in SENTENCES and YOUR OWN WORDS please.

http://www.geocities.com/sweetasman01/Brand_failures_-_Matt_Haig_-_2003.pdf


1. What company did you choose? Is the failure a product or service?
2. Can you find a picture of the product on the internet? If so, paste it into your work. (google images might help)
3. Describe why the product/service failed?
4. Do you think that this product/service could have been successful if it was marketed differently? WHY/WHY NOT?
5. What can other companies and marketers learn from this failure?

Remember you must choose 3 products.

OUT OF 15 marks
DUE DATE: Friday November 30
Here is another link that describes some failed products like "edible deodorant" (Yum Yum!!)
http://www.cbc.ca/consumers/market/files/home/failedproducts/index.html

April 22 2008

Today we are going to look at real estate developments.Use the internet to help you answer the following questions
1. What is the difference between commercial real estate and residential?
2. What is a mortgage?
Vancouver : Use the two links to Bosa Developments below to answer questions 3 and 4.

3. Are these commercial or residential developments?
4. Who is the target market for these developments? BE SPECIFIC! look at the pictures, the layout, number of bedrooms, and read the write ups to determine the target market.http://www.bosadev.com/verona/start.htm
http://www.bosadev.com/brighton/thehome.html

Lower Mainland: The link below can take you to a number of Parklane's residential developments (for questions 5 - 8. http://www.parklane.com/communities/

5. Find the Bedford landing community development and look at the site. Who is the target market for this development? How do you know? (again, be specific)
6. Now go to the Furry Creek website (you will have to start back at the Parklane website). Can you describe what the homes look like from the pictures, if not why?
7. Look at all of the pictures on the website, what do they have to do with selling homes?
8. Do you feel that this website is effective for marketing to the Target Audience? Why/Why not?

Surrey: Use the link below to answer question #9http://www.quattroliving.ca/home/

9. Looking at the site, are you able to find pricing for these condominiums? Is this a good marketing strategy, why or why not?

Mortgages: Use this link to answer questions 10 and 14: http://www.tdcanadatrust.com/mortgages/afford.html

10. If you borrow $150,000 at 6% for 25 years how much is your monthly payment?
11. How much interest do you pay over 25 years?
12. If you make bi weekly payments (paying twice per month) how much do you save?
13. What is the monthly payment on a $400,000 mortgage?
14. How much interest is paid over 25 years?Please
hand in your work.

Friday April 17 2008

Class lecture, notes, and discussion on store layout/design (including designing to increase sales, how to decrease theft, and how to create the desired atmosphere)
Go to the following Link and read the article "I am Woman, Hear me Shop"
http://www.businessweek.com/bwdaily/dnflash/feb2005/nf20050214_9413_db_082.htm

Activity/Assignment: Now is your chance to put some of your new knowledge to work. You are to design a store of some kind. It can be a clothing store, grocery store, convenience store, any kind of retail establishment.
Here is a link with some sample layouts:
http://www.smartdraw.com/examples/view/index.aspx?catID=.Examples.SmartDraw.Floor_Plans.Facility_Floor_Plans_%26_Retail_Layouts

Create a diagram of the basic layout of the store
Include a legend of the main features of the store (types of products, where they are sold etc)
Include a brief description of WHY you chose to layout your store the way you did.
Hints: Keep in mind storage space/stockroom/offices, FLOW of customers, shrinkage, if you are high end or low end, items at eyelevel, loss leaders etc.....

~I will mark you on how your design increases sales and decreases shrinkage. 15 MARKS!!

Week 7 Tuesday April 1 2008

Sorry I am away today.  

Finish your work from yesterday first.  We will be presenting the skits first thing on Wednesday morning!!  FOR MARKS

Next go to the following link and complete the activity on the material we covered just before spring break.  

DUE WEDNESDAY

See you tomorrow.  

Thursday March 13

Week 6 Friday October 12 2007
Today is a Review of some of the things we have learned so far.
You are to play a game of JA Titan again. This time, keep in mind the importance of Supply and Demand, the importance of Marketing, R & D Research and Development, (and capital investment {not part of the course}. This is for marks, here is the marks breakdown:
If you play a Short Game and get a Performance Index Score of 60+ you get 3/5
If you play a Medium Game and get a Performance Index of 50+ you get 3/5
If you play a Short Game and get a P.I. of 90+, you receive 4/5
If you play a Medium Game and get a P.I. of 80+ you receive 4/5
If you play either a Short, Medium, or Long game and get 100+ you will get 5/5
(If you try 2 games and still can't score a high Performance Index, you will still receive a 3/5)
Good Luck
Here is the link: http://titan.ja.org/~The User Name is: frank hurt and the Password is: hornets

Week 4 Thursday Feb 28 2008

(Hand in project, if you have not already done so)

Today you will be given a worksheet on 'Motivational Theory'. ~Remember the notes from yesterday. ~

When you finish, show me the completed sheet for completion marks. ~

Next you are to test your knowledge of demographics and target markets:

List Two or Three products that the following demographic groups would be the target market.

Age: (see pages 52-53) for the 7 categories
Baby Boomers
Males
Females
Upper Income,
Middle income,
Low income
Urban
Suburban
Rural
Pick 2 ethnicity's and an example of a product ~that would target each one.

When you finish, please print your work and hand it in.

Pick up worksheet on 'The Buying Decision'

CHAPTER 2 TEST on MONDAY!!

Week 4 Monday Feb 25 2008

 
Go to http://www.worldofmarketing.nelson.com/studactivities_ch02_04.html~and complete the E-ACTIVITY
IMPORTANT: This is the link to the Surrey Census Data from 1996. You will need to go to:
Population Page #1 & Income and Work to get the info you need for the chart DUE TOMORROW
http://ceps.statcan.ca/english/Profil/Details/details1.cfm?SEARCH=BEGINS&ID=12748&PSGC=59&SGC=5915004&DataType=1&LANG=E&Province=59&PlaceName=surrey&CMA=933&CSDNAME=Surrey&A=&TypeNameE=City


HOMEWORK: Market Research Projects are DUE THURDAY!!!

Week 3 Tue Feb 19 2008

Commercial Day
Powerpoint presentation on Product Life Cycles (a copy will be on the shared drive,classes, mrsouthwell)
You will have some time to work on your projects. ~

--
Posted By Mr. Southwell to Marketing at 2/18/2008 07:48:00 PM

Commercial Day
Powerpoint presentation on Product Life Cycles (a copy will be on the shared drive,classes, mrsouthwell)
You will have some time to work on your projects. ~

 

Week 3 Mon Feb 18 2008

Chapter 1 Test

Time to work on  your Failed/Sucessful Icons Projects

Week 1 Fri Feb 15 2008

Commercial Day (since we didn't have it yesterday)

Today we are going to talk about  Advertising Icons.  You will get a new assignment on advertising icons success and failures.  

TEST ON MONDAY!!

Week 2 Thur Feb 14 2008

HAPPY VALENTINES DAY!!!

Hello, sorry I am not in class today, unfortunately, I am in a meeting.  Your first test is coming up this Monday, so today we will start to review.

First, complete questions 1,2,7,8
next,move onto the practice quiz below.  
Practice quiz @: http://www.worldofmarketing.nelson.com/quizzes/chapter_1_self-quiz.htm

Here is a list of the major topics on the test.  
Marketing Definition
Goods and Services (Raw materials, consumer good, finished good etc) NOTES
Supply and Demand NOTES
Evolution of Marketing (4 phases) NOTES
Marketing focus (regional, national, international, brand, distribution) NOTES
Marketing activities (10 of them)
4 P's
Push and Pull NOTES
Sec 1.5
HOMEWORK: Study TEST MONDAY
Practice quiz @: http://www.worldofmarketing.nelson.com/quizzes/chapter_1_self-quiz.htm

Week 2 Wed Feb 13 2008

Current Events (food prices, Shredders)

Notes and Read: PUSH and PULL strategies (Read pgs 26-28)
Discussion on 'Fads'
Read "Pet Rock" hand out.

HOMEWORK: Answer the following questions after reading about Pet Rocks

1. How was Mr. Dahl able to turn his "Pet Rock" idea into a million dollar company?
2. Why do you think his idea worked?
Go to this link http://www.answers.com/topic/fads-and-trends~look at three different fad and then answer questions #3.
3. Name and briefly describe your three fads
4. a) Why do you think fads happen?
b) How would marketing a fad be different that marketing a long term product?
CHAPTER 1 TEST ON MONDAY !!

Week 2 Tue Feb 12 2008

Commercial Day

Today you have the class to finish the last two on line assignments
 
If you are finished please see me for (We need your help with the school store)

Week 2 Mon Feb 11 2008

Notes on the 4 P's (VERY IMPORTANT)

Time to finish Non-Profit activity from yesterday, DUE TODAY!
Discussion on School Store. ~

Activity: ~Complete the following on-line activity on the 4 P's However, you can compare and two similar companies. ~
http://www.worldofmarketing.nelson.com/studactivities_ch01_02.html

Week 1 Fri Feb 8 2008

Notes on the 'Evolution of Marketing' and 'Marketing and the Organization'
Read pg 18 on Non Profit and Not for Profit Companies.
Activity: Complete the following online activity DUE MONDAY
http://www.worldofmarketing.nelson.com/studactivities_ch01_01.html

Hand in Jones Soda Assignment

Week 1 Thur Feb 7 2008

Read pg. 8-10 in the textbook 'marketing concept' and 'supply and demand'.

Play Lemonade Tycoon as an example of supply and demand.

http://www.gamehouse.com/gamedetails/?game=LemonadeTy

Week 1 Wed Feb 6 2008

Review Yesterday's Material

Read pg. 8-10 in the textbook 'marketing concept' and 'supply and demand'

You will have time to finish the work from yesterday (Jones Soda) and hand it in. DUE Thursday at end of class!

Week 1 Tue Feb 5 2008

Today we will be talking about goods and services. We will look at the different stages of production and learn what different types of goods there are (pgs. 3-7 in your textbook).

What did you eat for breakfast discussion?

Worksheet: Chapter 1 What is Marketing?

Activity: When you finish the worksheet, read pgs 2 and 3 on Jones soda. When you are finished, go to their website http://www.jonessoda.com/ and then go to http://www.pepsi.com/home.php You are to then create a chart comparing the two websites highlighting the strengths weaknesses of each. This will be out of 10 marks so make sure that you come up with more than one strength or weakness. Please complete this task on the computer and e-mail it to southwell_j@sd36.bc.ca when you have finished.

HOMEWORK: If you do not finish in class, please finish for homework for Thursday

Week 1 Monday Feb 4 2008

Welcome to Marketing 11/12.

You should have filled out an information sheet and picked up a course outline.

***Remember to check the website if you are ever late or away.****

N.B. If you are away and need to get hold of me or you just have a question, feel free to email me at: southwell_j@sd36.bc.ca

Advanced Students: Fill in "What is Marketing" worksheet

HOMEWORK: Careers in Marketing. Research 2 different careers in marketing, Please Finish and E-mail it to my by Wednesday