April 29 2008

First finish your 'Failed Products assignment' then move onto the invention/innovation questions below.
Questions:
1. Go to the following link. Click on each of the sidebar links (Your Health, On the Go, etc). For each one, write down if you feel that this is an Invention or an Innovation and WHY.

http://www.time.com/time/2001/inventions/index.html


2. Go to the following link listing some Canadian Inventions and pick THREE (3) 'inventions' and answer questions a,b, and c

http://inventors.about.com/od/cstartinventions/a/Canadian.htm


a) Who is the 'inventor'?
b) What is the invention?
c) Is this actually an invention or an innovation? Why?

Monday April 28th

Chapter 4 test
 
Today we are going to look at some Product failures but to start, we will briefly discuss the most important products ever invented.
Now, here are some quotes from famous people who ended up being totally wrong (funny).
http://www.planetmike.com/jokes/lists/words_of_wisdom.shtml


Failed Products Assignment!
Go to the following link. You will find a document that describes a number of different marketing failures. There is a table of contents (starting on page 7) that shows which failures are covered in the article.
You must pick 3 products from the table of contents and answer the following questions for each product. Answer in SENTENCES and YOUR OWN WORDS please.

http://www.geocities.com/sweetasman01/Brand_failures_-_Matt_Haig_-_2003.pdf


1. What company did you choose? Is the failure a product or service?
2. Can you find a picture of the product on the internet? If so, paste it into your work. (google images might help)
3. Describe why the product/service failed?
4. Do you think that this product/service could have been successful if it was marketed differently? WHY/WHY NOT?
5. What can other companies and marketers learn from this failure?

Remember you must choose 3 products.

OUT OF 15 marks
DUE DATE: Friday November 30
Here is another link that describes some failed products like "edible deodorant" (Yum Yum!!)
http://www.cbc.ca/consumers/market/files/home/failedproducts/index.html

April 22 2008

Today we are going to look at real estate developments.Use the internet to help you answer the following questions
1. What is the difference between commercial real estate and residential?
2. What is a mortgage?
Vancouver : Use the two links to Bosa Developments below to answer questions 3 and 4.

3. Are these commercial or residential developments?
4. Who is the target market for these developments? BE SPECIFIC! look at the pictures, the layout, number of bedrooms, and read the write ups to determine the target market.http://www.bosadev.com/verona/start.htm
http://www.bosadev.com/brighton/thehome.html

Lower Mainland: The link below can take you to a number of Parklane's residential developments (for questions 5 - 8. http://www.parklane.com/communities/

5. Find the Bedford landing community development and look at the site. Who is the target market for this development? How do you know? (again, be specific)
6. Now go to the Furry Creek website (you will have to start back at the Parklane website). Can you describe what the homes look like from the pictures, if not why?
7. Look at all of the pictures on the website, what do they have to do with selling homes?
8. Do you feel that this website is effective for marketing to the Target Audience? Why/Why not?

Surrey: Use the link below to answer question #9http://www.quattroliving.ca/home/

9. Looking at the site, are you able to find pricing for these condominiums? Is this a good marketing strategy, why or why not?

Mortgages: Use this link to answer questions 10 and 14: http://www.tdcanadatrust.com/mortgages/afford.html

10. If you borrow $150,000 at 6% for 25 years how much is your monthly payment?
11. How much interest do you pay over 25 years?
12. If you make bi weekly payments (paying twice per month) how much do you save?
13. What is the monthly payment on a $400,000 mortgage?
14. How much interest is paid over 25 years?Please
hand in your work.

Friday April 17 2008

Class lecture, notes, and discussion on store layout/design (including designing to increase sales, how to decrease theft, and how to create the desired atmosphere)
Go to the following Link and read the article "I am Woman, Hear me Shop"
http://www.businessweek.com/bwdaily/dnflash/feb2005/nf20050214_9413_db_082.htm

Activity/Assignment: Now is your chance to put some of your new knowledge to work. You are to design a store of some kind. It can be a clothing store, grocery store, convenience store, any kind of retail establishment.
Here is a link with some sample layouts:
http://www.smartdraw.com/examples/view/index.aspx?catID=.Examples.SmartDraw.Floor_Plans.Facility_Floor_Plans_%26_Retail_Layouts

Create a diagram of the basic layout of the store
Include a legend of the main features of the store (types of products, where they are sold etc)
Include a brief description of WHY you chose to layout your store the way you did.
Hints: Keep in mind storage space/stockroom/offices, FLOW of customers, shrinkage, if you are high end or low end, items at eyelevel, loss leaders etc.....

~I will mark you on how your design increases sales and decreases shrinkage. 15 MARKS!!

Week 7 Tuesday April 1 2008

Sorry I am away today.  

Finish your work from yesterday first.  We will be presenting the skits first thing on Wednesday morning!!  FOR MARKS

Next go to the following link and complete the activity on the material we covered just before spring break.  

DUE WEDNESDAY

See you tomorrow.