Week 4 Thursday Feb 28 2008

(Hand in project, if you have not already done so)

Today you will be given a worksheet on 'Motivational Theory'. ~Remember the notes from yesterday. ~

When you finish, show me the completed sheet for completion marks. ~

Next you are to test your knowledge of demographics and target markets:

List Two or Three products that the following demographic groups would be the target market.

Age: (see pages 52-53) for the 7 categories
Baby Boomers
Males
Females
Upper Income,
Middle income,
Low income
Urban
Suburban
Rural
Pick 2 ethnicity's and an example of a product ~that would target each one.

When you finish, please print your work and hand it in.

Pick up worksheet on 'The Buying Decision'

CHAPTER 2 TEST on MONDAY!!