Friday, April 18, 2008
Friday April 17 2008
Class lecture, notes, and discussion on store layout/design (including designing to increase sales, how to decrease theft, and how to create the desired atmosphere)
Go to the following Link and read the article "I am Woman, Hear me Shop"
http://www.businessweek.com/bwdaily/dnflash/feb2005/nf20050214_9413_db_082.htm
Activity/Assignment: Now is your chance to put some of your new knowledge to work. You are to design a store of some kind. It can be a clothing store, grocery store, convenience store, any kind of retail establishment.
Here is a link with some sample layouts:
http://www.smartdraw.com/examples/view/index.aspx?catID=.Examples.SmartDraw.Floor_Plans.Facility_Floor_Plans_%26_Retail_Layouts
Create a diagram of the basic layout of the store
Include a legend of the main features of the store (types of products, where they are sold etc)
Include a brief description of WHY you chose to layout your store the way you did.
Hints: Keep in mind storage space/stockroom/offices, FLOW of customers, shrinkage, if you are high end or low end, items at eyelevel, loss leaders etc.....
~I will mark you on how your design increases sales and decreases shrinkage. 15 MARKS!!
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2 comments:
Your links got a little messed up. It looks like they were read as relative instead of absolute links.
You can navigate to the examples from SmartDraw's floor plan page.
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