Go to the following link and answer the following questions.
http://www.virgin.com/home.aspx
1. What is the product mix for the Virgin brand?
2. What challenges would such a diverse product mix present for the people in charge of marketing?
3. Go to the About Virgin Link: write a brief overview of the Virgin company?
4. What type of person is Richard Branson, what are his characteristics, and do you think that his personality has contributed to his success? Explain.
5. Explore the virgin website. What are 5 things that you find interesting?
6. On a scale of 1-10 how would you rate the Virgin website? EXPLAIN.
"Be the change you want to see in the world." ... Mahatma Gandhi
Jason Southwell
Frank Hurt Secondary
604-590-1311
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